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Welcome to Refractive AdWatch
Our purpose is simple: to give you advice on how to make your advertising better. From the dozens of refractive ads we see each month, we select and review only those that we think illustrate key advertising principles. Read our reviews and listen to our advice.
Your advertising will get better! -
Is "interview" the right word?
I'm not sure that "Free Interview" has much appeal to the reader . . .
Crown Point, Indiana, Keszei, Lewyckyi, LTF, Munster, Taglia, Valparaiso, Wolff
By Les Dewey
Comments for this ad (1)
YUK, but good
Nothing like a mouthful of ants to get your attention . . .
Baker, Bundy, Sakowski, seminar, Trice, Virginia, Virginia Eye Institute
By Les Dewey
Comments for this ad (1)
Golfers take note
There's nothing wrong with taking aim at a very specific audience with an ad, especially if they're good candidates for Lasik . . .
Kentucky, Koffler, Lexington, Reddy
By Les Dewey
Comments for this ad (0)
Sticky Note Ad
Newspapers are finding all sorts of ways to sell additional advertising and this "sticky note" technique is one of them . . .
California, Dougherty, Jules Stern, Los Angeles, UCLA
By Les Dewey
Comments for this ad (0)
A Formula for Creating the Perfect Refractive Ad
You may have seen this article before, but this is a good time to re-examine your advertising. You can't afford to run ads that aren't effective and, although there really isn't a perfect formula for creating advertising, you can make yours better by following a few simple rules.
(Second in a two part series)
refractive marketing tips and tricks, The Perfect Refractive Ad
By Les Dewey
Comments for this ad (0)
Think seasonal ads
This is a Spring ad but now would be a good time to think "Autumn." . . .
Arlington, Intralasik, Kleiman Evangelista Eye Center, Saturday, Texas
By Les Dewey
Comments for this ad (0)
Compare to "Think seasonal ads"
Here's another seasonal ad and it's okay, but . . .
Carolina Vision, Fayetteville, North Carolina, seminar, Woodcock
By Les Dewey
Comments for this ad (0)
Two ads in one
I usually don't like addressing two separate audiences in one ad, but this one works pretty well . . .
cataract, Intralase, Martin, New York, North Shore, ReSTOR, Smithtown, Zweibel
By Keith Mattila
Comments for this ad (0)
From a Canadian friend
London Eye Centre's "No Touch" procedure sets them apart . . .
British Columbia, Canada, London Eye Centre, New Westminster, No Touch, seminar
By Les Dewey
Comments for this ad (1)
Some good, some bad
There are a couple of things here that raise a red flag . . .
asterisk, Crews, CustomVue, financing, Vancouver, VISX, Washington
By Les Dewey
Comments for this ad (0)
Takes "short copy" too far
I like short copy, but you need to say something to get attention . . .
Corpus Christi, Dugan, no stitch, Texas
By Les Dewey
Comments for this ad (0)
Study recruitment ad
Even an ad to recruit patients for a study should be inviting and friendly . . .
allegretto, California, Cornea Genetic Eye Institute, Lancaster, Los Angeles, Rabinowitz, research study, Santa Clarita, UCLA, VISX, Wavefront
By Les Dewey
Comments for this ad (0)
A Formula for Creating the Perfect Refractive Ad
You may have seen this article before, but this is a good time to re-examine your advertising. You can't afford to run ads that aren't effective and, although there really isn't a perfect formula for creating advertising, you can make yours better by following a few simple rules.
(First in a two part series)
refractive marketing tips and tricks, The Perfect Refractive Ad
By Les Dewey
Comments for this ad (0)
Bait or switch?
If your ads include an asterisk next to the price, you might want to take a good look at this one . . .
Joffe, Minneapolis, Minnesota, Twin Cities, wavefront, Whiting
By Les Dewey
Comments for this ad (0)
Surgery in an optical shop?
How many people do you think would choose to have surgery in an optical shop? . . .
Arizona, Bullhead City, contacts, custom cornea, glasses, Kingman, ladar vision, Lake Havasu, Riverview, wavefront
By Les Dewey
Comments for this ad (0)
Especially these days
This is a nice ad that would be even better if financing options were included . . .
Alfred, Allegretto, Athol, Greenfield, Hampden, Massachusetts, Warren, West Springfield
By Les Dewey
Comments for this ad (0)
Better than an alarm clock
I've seen a lot of "wake up and see the time" ads, but this is the first time it's been coffee . . .
Chattanooga, financing, Pomerance, Tennessee, ZLasik
By Les Dewey
Comments for this ad (0)
Opportunities lost
Using Flash for interactive elements on your Web site can enhance your viewers' experiences. However, an all Flash site can be a real problem. Your practice information, testimonials, and any other information that you would like to share with potential patients, is virtually invisible to search engines...
By Keith Mattila
Comments for this ad (0)
10 Tips to Come Out on Top During Turbulent Times
Here are the final 5 of 10 "turbulent times" practice management tips gathered by CareCredit's Ophthalmic Practice Advisory Board. These suggestions are relative to all practices large and small. Our thanks to CareCredit for sharing this information with our viewers.
By Les Dewey
Comments for this ad (0)
Clinically correct, but not patient-friendly
If you were sitting down with a patient to explain the Visian ICL, is this what you would say? . . .
California, Camarillo, Dougherty, ICL, Los Angeles, Santa Barbara, STAAR, Visian
By Les Dewey
Comments for this ad (0)
From Canada
Now that we have viewers in 37 countries, we might occasionally throw in a review from outside the U.S. Let's start easy with Canada . . .
Canada, Edmonton, financing, Lasik MD, Leger
By Les Dewey
Comments for this ad (0)
Compare to "Likable and Well-written"
Which do you think will bring the most patients through the door? . . .
epi-lasik, Mazzuca, New Jersey, Pennsville, Swedesboro
By Les Dewey
Comments for this ad (0)
An old approach that still works
Yes, many prospective Lasik patients still put it off because they are afraid of surgery . . .
blade-free, Dartmouth, Eye Health Vision Centers, Fairhaven, Fall River, iLasik, intralase, Massachusetts, Rhode Island, Taunton
By Les Dewey
Comments for this ad (0)
Likable and well-written
There's something to be said for likability, and this ad is that. . .
epi-lasik, financing, Scott & White, Temple, Texas
By Les Dewey
Comments for this ad (0)
Keeping Your Messaging on Message
This is the second of several articles that we will be posting in the next few weeks that will help your practice deal with the weakening demand for refractive services. The article takes a look at nuances in messaging.
Welcome guest author, Heather Ready, Global Director of Business Development, AMO.
advertising, AMO, consumer confidence, Heather Ready
By Keith Mattila
Comments for this ad (0)
Yet another iLasik ad
I'm a little surprised that there isn't more control over use of the iLasik name in practice advertising . . .
financing, Garden City, Hauppauge, iLasik, New York, Stahl
By Les Dewey
Comments for this ad (0)
Good timing for finance message
Practices that depend on elective procedures should be pushing financing . . .
Bremerton, financing, Intralase, Kitsap, Port Orchard, Washington
By Les Dewey
Comments for this ad (0)
Two-headed Grad Ad
I don't particularly like the two heads sticking out of the top of this ad . . .
CustomVue, Graduation, Iglinsky, Lake Charles, LaserCenter, Louisiana, O'Byrne, Yokubaitis
By Les Dewey
Comments for this ad (0)
Busy, busy, busy
Here's the polar opposite of the Grad Ad (the one titled "Classy Grad Ad") I just reviewed . . .
Arizona, CK, financing, Phoenix, Schwartz
By Les Dewey
Comments for this ad (0)
Classy Grad Ad
This ad presents a very professional image . . .
California, Graduation, Laser Eye Center, Silicon Valley
By Les Dewey
Comments for this ad (0)
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