About Refractive AdWatch
Refractive AdWatch is a sponsored service that provides ongoing reviews of refractive surgery advertising and websites from across the United States. It was started by Dewey & Dewey in 1999 as a monthly newsletter and went online in early 2005.
We provide our subscribers with an overview of refractive surgery advertising along with objective reviews by ophthalmology marketing professionals designed to help refractive practices improve their own advertising.
In addition to the new ads and websites reviewed each month, subscribers have access to three months of archived reviews.
Les Dewey
With a degree in journalism and more than 20 years of specialized experience in eyecare marketing, advertising and public relations, Les has completed hundreds of writing assignments including ads, newsletters, brochures, press releases and web sites. He has also written numerous healthcare marketing articles for national trade publications and has authored and published two patient education books on eyecare.
He has also been a speaker at numerous meetings of the American Society of Ophthalmic Administrators (ASOA) on topics ranging from public relations to the evaluation of ophthalmology advertising.
With his unique background and experience, Les is exceptionally qualified to offer objective opinion on ophthalmology marketing. We think you'll find his commentary to be direct, fair and helpful as you work to improve your own refractive marketing skills
Keith Mattila
With nearly 10 years of strategic planning and marketing experience, Keith has developed numerous interactive media projects, including online-banking, e-commerce, corporate intranets and multi-platform, multi-language CD-ROMs.
In the past 5 years Keith Mattila has directed/developed physician and patient education tools for a variety of mediums including Web Sites, CD-ROMs, Pocket-PCs & DVDs.
Keith has designed and directed the launch of numerous patient education web sites including:
- AMO, Inc. — Array Multi Focal IOL
- Medtronic —iScoliosis.com
- ICN Pharmaceuticals — wrinklereduction.com
He has also directed the development of multimedia physician education tools including:
- Carl Zeiss Meditec — Stratus OCT Launch Kit
- Baush & Lomb — SofPort System
- Ortho-McNeil — Optimistic Future Program
- Stryker Homeica Osteonics — National Sales Meeting - Spine
- Smith-Nephew — Computer Assisted Surgery System
- Gyrus ENT — Sales Representative Intranet
These projects have educated and informed physicians, patients and sales forces around the world.