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Is "interview" the right word?
I'm not sure that "Free Interview" has much appeal to the reader . . .
Crown Point, Indiana, Keszei, Lewyckyi, LTF, Munster, Taglia, Valparaiso, Wolff
Posted by Les Dewey
YUK, but good
Nothing like a mouthful of ants to get your attention . . .
Baker, Bundy, Sakowski, seminar, Trice, Virginia, Virginia Eye Institute
Posted by Les Dewey
Golfers take note
There's nothing wrong with taking aim at a very specific audience with an ad, especially if they're good candidates for Lasik . . .
Kentucky, Koffler, Lexington, Reddy
Posted by Les Dewey
Sticky Note Ad
Newspapers are finding all sorts of ways to sell additional advertising and this "sticky note" technique is one of them . . .
California, Dougherty, Jules Stern, Los Angeles, UCLA
Posted by Les Dewey
A Formula for Creating the Perfect Refractive Ad
You may have seen this article before, but this is a good time to re-examine your advertising. You can't afford to run ads that aren't effective and, although there really isn't a perfect formula for creating advertising, you can make yours better by following a few simple rules.
(Second in a two part series)
refractive marketing tips and tricks, The Perfect Refractive Ad
Posted by Les Dewey
Think seasonal ads
This is a Spring ad but now would be a good time to think "Autumn." . . .
Arlington, Intralasik, Kleiman Evangelista Eye Center, Saturday, Texas
Posted by Les Dewey
Compare to "Think seasonal ads"
Here's another seasonal ad and it's okay, but . . .
Carolina Vision, Fayetteville, North Carolina, seminar, Woodcock
Posted by Les Dewey
Two ads in one
I usually don't like addressing two separate audiences in one ad, but this one works pretty well . . .
cataract, Intralase, Martin, New York, North Shore, ReSTOR, Smithtown, Zweibel
Posted by Les Dewey
From a Canadian friend
London Eye Centre's "No Touch" procedure sets them apart . . .
British Columbia, Canada, London Eye Centre, New Westminster, No Touch, seminar
Posted by Les Dewey
Some good, some bad
There are a couple of things here that raise a red flag . . .
asterisk, Crews, CustomVue, financing, Vancouver, VISX, Washington
Posted by Les Dewey
Takes "short copy" too far
I like short copy, but you need to say something to get attention . . .
Corpus Christi, Dugan, no stitch, Texas
Posted by Les Dewey
Study recruitment ad
Even an ad to recruit patients for a study should be inviting and friendly . . .
allegretto, California, Cornea Genetic Eye Institute, Lancaster, Los Angeles, Rabinowitz, research study, Santa Clarita, UCLA, VISX, Wavefront
Posted by Les Dewey
A Formula for Creating the Perfect Refractive Ad
You may have seen this article before, but this is a good time to re-examine your advertising. You can't afford to run ads that aren't effective and, although there really isn't a perfect formula for creating advertising, you can make yours better by following a few simple rules.
(First in a two part series)
refractive marketing tips and tricks, The Perfect Refractive Ad
Posted by Les Dewey
Bait or switch?
If your ads include an asterisk next to the price, you might want to take a good look at this one . . .
Joffe, Minneapolis, Minnesota, Twin Cities, wavefront, Whiting
Posted by Les Dewey
Surgery in an optical shop?
How many people do you think would choose to have surgery in an optical shop? . . .
Arizona, Bullhead City, contacts, custom cornea, glasses, Kingman, ladar vision, Lake Havasu, Riverview, wavefront
Posted by Les Dewey
Especially these days
This is a nice ad that would be even better if financing options were included . . .
Alfred, Allegretto, Athol, Greenfield, Hampden, Massachusetts, Warren, West Springfield
Posted by Les Dewey
Better than an alarm clock
I've seen a lot of "wake up and see the time" ads, but this is the first time it's been coffee . . .
Chattanooga, financing, Pomerance, Tennessee, ZLasik
Posted by Les Dewey
10 Tips to Come Out on Top During Turbulent Times
Here are the final 5 of 10 "turbulent times" practice management tips gathered by CareCredit's Ophthalmic Practice Advisory Board. These suggestions are relative to all practices large and small. Our thanks to CareCredit for sharing this information with our viewers.
Posted by Les Dewey
Clinically correct, but not patient-friendly
If you were sitting down with a patient to explain the Visian ICL, is this what you would say? . . .
California, Camarillo, Dougherty, ICL, Los Angeles, Santa Barbara, STAAR, Visian
Posted by Les Dewey
From Canada
Now that we have viewers in 37 countries, we might occasionally throw in a review from outside the U.S. Let's start easy with Canada . . .
Canada, Edmonton, financing, Lasik MD, Leger
Posted by Les Dewey
Compare to "Likable and Well-written"
Which do you think will bring the most patients through the door? . . .
epi-lasik, Mazzuca, New Jersey, Pennsville, Swedesboro
Posted by Les Dewey
An old approach that still works
Yes, many prospective Lasik patients still put it off because they are afraid of surgery . . .
blade-free, Dartmouth, Eye Health Vision Centers, Fairhaven, Fall River, iLasik, intralase, Massachusetts, Rhode Island, Taunton
Posted by Les Dewey
Likable and well-written
There's something to be said for likability, and this ad is that. . .
epi-lasik, financing, Scott & White, Temple, Texas
Posted by Les Dewey
Yet another iLasik ad
I'm a little surprised that there isn't more control over use of the iLasik name in practice advertising . . .
financing, Garden City, Hauppauge, iLasik, New York, Stahl
Posted by Les Dewey
Good timing for finance message
Practices that depend on elective procedures should be pushing financing . . .
Bremerton, financing, Intralase, Kitsap, Port Orchard, Washington
Posted by Les Dewey
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