Entries from Refractive AdWatch tagged with 'California'
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Sticky Note Ad
Newspapers are finding all sorts of ways to sell additional advertising and this "sticky note" technique is one of them . . .
California, Dougherty, Jules Stern, Los Angeles, UCLA
Posted by Les Dewey on October 1, 2008 7:48 PM
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Study recruitment ad
Even an ad to recruit patients for a study should be inviting and friendly . . .
allegretto, California, Cornea Genetic Eye Institute, Lancaster, Los Angeles, Rabinowitz, research study, Santa Clarita, UCLA, VISX, Wavefront
Posted by Les Dewey on September 16, 2008 7:02 PM
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Clinically correct, but not patient-friendly
If you were sitting down with a patient to explain the Visian ICL, is this what you would say? . . .
California, Camarillo, Dougherty, ICL, Los Angeles, Santa Barbara, STAAR, Visian
Posted by Les Dewey on September 8, 2008 7:05 PM
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Classy Grad Ad
This ad presents a very professional image . . .
California, Graduation, Laser Eye Center, Silicon Valley
Posted by Les Dewey on August 27, 2008 5:48 AM
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Good use of color
Although some ads use color just to attract attention (expensive and sometimes not very effective), this one does it right. . .
California, financing, Kim, MarinEyes, Novato, San Rafael
Posted by Les Dewey on August 19, 2008 5:59 PM
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Go ahead - take a chance!
This headline will give second thoughts to those who are price shopping. . .
california, Furlong, San Francisco, San Jose, wavefront
Posted by Les Dewey on July 17, 2008 3:03 AM
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Ho hum
Even with the color, this is a boring ad. . .
california, desert eye, Le, palm desert
Posted by Les Dewey on July 11, 2008 7:48 AM
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Another iLASIK
The iLASIK concept is a good one. . .
Ashrafzadeh, california, iLasik, intralase, McHenry, modesto, monovision, stockton
Posted by Les Dewey on July 10, 2008 10:51 AM
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Are you selling Crystalens or better vision?
Selling the sizzle and not the steak is still good advice...
California, cataracts, crystalens, Feinerman, financing, Newport Beach
Posted by Les Dewey on July 1, 2008 7:38 AM
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So, what have I been waiting for?
The headline is a good teaser, but there's no payoff in the copy...
Advanced, Beverly Hills, California, Torrance, Valencia, Westwood
Posted by Les Dewey on June 30, 2008 7:07 PM
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America's Top Ophthalmologists
That's what the ad says. Not among America's top ophthalmologists, but America's TOP ophthalmologists...
california, custom lasik, financing, Global Laser Vision, Huntinton Beach, Lakhani, Yaghouti
Posted by Les Dewey on June 30, 2008 10:56 AM
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Great Headline!
Those practices that believe "price" advertising is the only way to go, will get smacked in the face by this ad...
california, financing, imperia, Oregon, seminar
Posted by Les Dewey on June 3, 2008 9:26 AM
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I don't get it #2
Cute girl, but what is she doing?
all-laser, California, CustomVue, Lasik Today
Posted by Les Dewey on October 1, 2007 7:11 PM
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Too serious on safety
I reviewed two ads recently that dealt with the fear element - both humorous and both very effective. This one doesn't work as well....
allegretto, baystate, california, no blades
Posted by Les Dewey on August 13, 2007 6:26 PM
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Confusing pricing
As a reader, the first thing I would wonder is how I'm saving $1,500....
Posted by Les Dewey on August 4, 2007 6:12 PM
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Mothers Day
Ads with holiday themes get more attention....
California, CustomVue, Limberg Lasik, Mothers Day, Seminar
Posted by Keith Mattila on May 27, 2007 8:40 PM