Entries from Refractive AdWatch tagged with 'ReSTOR'
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Two ads in one
I usually don't like addressing two separate audiences in one ad, but this one works pretty well . . .
cataract, Intralase, Martin, New York, North Shore, ReSTOR, Smithtown, Zweibel
Posted by Keith Mattila on September 22, 2008 8:16 PM
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A rock solid guarantee
Boothe Eye Care continues to come up with creative ad concepts. . .
boothe, Crystalens, Dallas, financing, guarantee, Intralasik, ReSTOR, ReZoom
Posted by Les Dewey on August 6, 2008 3:01 AM
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Taking aim at Crystalens
It's pretty unusual and generally not a good idea to directly criticize the competition. . .
boothe, crystalens, dallas, financing, ReSTOR, ReZoom, texas
Posted by Les Dewey on July 8, 2008 8:54 PM
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Put benefits first
This is a "we do everything" ad and sometimes that's okay, but benefits are poorly positioned...
AquaFlow, crystalens, Elkhart, Gabriele, Indiana, Mishawaka, ReSTOR, South Bend
Posted by Les Dewey on June 23, 2008 6:59 PM
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Two audiences, one ad
The best ads are aimed at just one primary audience. This one has two...
cavanaugh, custom wavefront, Kansas, multifocal, Nearvision CK, overland park, ReSTOR, rezoom
Posted by Les Dewey on March 10, 2008 7:53 PM
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Appeal to the right audience
Since this ad is aimed at the cataract crowd, the photo is good...
arlington, cataract, crystalens, Evangelista, Kleiman, ReSTOR, rezoom, texas
Posted by Les Dewey on March 10, 2008 7:51 PM
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My least favorite
I like the previous three intraocular lens ads much better than this one...
arizona, cassidy, crystalens, CustomVue, intralase, moretsky, phoenix, ReSTOR, rezoom, VISX
Posted by Les Dewey on March 10, 2008 6:55 PM
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Unique ReSTOR Ad
This ad is a nice departure from the "near, far and in-between" approach..
Indiana, Indianapolis, Lanter, ReSTOR
Posted by Les Dewey on February 25, 2008 7:05 PM
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Good idea, poor execution
It's a good idea to let patients know that you offer several alternatives for correcting their vision, but they need to know WHY it's important...
crystalens, epi-lasek, free screening, Intacs, intralase, Lasik, ReSTOR, rezoom, Turner, Verisyse, Visian, wavefront
Posted by Les Dewey on September 21, 2007 7:10 PM
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'Total Eye Care" Ad
There is a place for ads that promote ALL of your services....
cataract, family eye care, glaucoma, Metrolina, optical, ReSTOR
Posted by Keith Mattila on April 11, 2007 8:25 PM
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Readers won't understand
How many readers do you think will know what ReSTOR is?....
Posted by Keith Mattila on April 10, 2007 10:28 AM
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Good testimonial, poor headline
Let's face it, there's not one person in ten outside our industry who knows what Crystalens is...
cataract, crystalens, Feinerman, ReSTOR
Posted by Keith Mattila on December 6, 2006 9:16 PM