Entries from Refractive AdWatch tagged with 'Wavefront'
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Study recruitment ad
Even an ad to recruit patients for a study should be inviting and friendly . . .
allegretto, California, Cornea Genetic Eye Institute, Lancaster, Los Angeles, Rabinowitz, research study, Santa Clarita, UCLA, VISX, Wavefront
Posted by Les Dewey on September 16, 2008 7:02 PM
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Bait or switch?
If your ads include an asterisk next to the price, you might want to take a good look at this one . . .
Joffe, Minneapolis, Minnesota, Twin Cities, wavefront, Whiting
Posted by Les Dewey on September 16, 2008 5:54 PM
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Surgery in an optical shop?
How many people do you think would choose to have surgery in an optical shop? . . .
Arizona, Bullhead City, contacts, custom cornea, glasses, Kingman, ladar vision, Lake Havasu, Riverview, wavefront
Posted by Les Dewey on September 15, 2008 6:04 PM
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Lifestyle visual doesn't say much
I like nice graphics, but they should relate to copy. . .
Charleston, financing, Mt. Pleasant, O'Day, South Carolina, wavefront
Posted by Les Dewey on July 21, 2008 2:24 AM
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Go ahead - take a chance!
This headline will give second thoughts to those who are price shopping. . .
california, Furlong, San Francisco, San Jose, wavefront
Posted by Les Dewey on July 17, 2008 3:03 AM
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Good idea, poor execution
It's a good idea to let patients know that you offer several alternatives for correcting their vision, but they need to know WHY it's important...
crystalens, epi-lasek, free screening, Intacs, intralase, Lasik, ReSTOR, rezoom, Turner, Verisyse, Visian, wavefront
Posted by Les Dewey on September 21, 2007 7:10 PM
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Attention-getting Photo
Anyone who wears glasses or contacts can relate to this photo and headline....
Custom, Florida, Florida Eye, Wavefront
Posted by Les Dewey on June 7, 2007 1:28 AM
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Little words make a difference
I would have changed one word in the headline - "can" to "could"- may seem like a small change, but....
all-laser, flex, flexible spending, kawesch, wavefront
Posted by Keith Mattila on April 10, 2007 8:31 PM