Entries from Refractive AdWatch tagged with 'financing'
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Some good, some bad
There are a couple of things here that raise a red flag . . .
asterisk, Crews, CustomVue, financing, Vancouver, VISX, Washington
Posted by Les Dewey on September 22, 2008 2:45 AM
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Better than an alarm clock
I've seen a lot of "wake up and see the time" ads, but this is the first time it's been coffee . . .
Chattanooga, financing, Pomerance, Tennessee, ZLasik
Posted by Les Dewey on September 15, 2008 5:56 PM
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From Canada
Now that we have viewers in 37 countries, we might occasionally throw in a review from outside the U.S. Let's start easy with Canada . . .
Canada, Edmonton, financing, Lasik MD, Leger
Posted by Les Dewey on September 8, 2008 1:51 PM
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Likable and well-written
There's something to be said for likability, and this ad is that. . .
epi-lasik, financing, Scott & White, Temple, Texas
Posted by Les Dewey on September 8, 2008 9:07 AM
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Yet another iLasik ad
I'm a little surprised that there isn't more control over use of the iLasik name in practice advertising . . .
financing, Garden City, Hauppauge, iLasik, New York, Stahl
Posted by Les Dewey on August 27, 2008 9:10 AM
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Good timing for finance message
Practices that depend on elective procedures should be pushing financing . . .
Bremerton, financing, Intralase, Kitsap, Port Orchard, Washington
Posted by Les Dewey on August 27, 2008 8:18 AM
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Busy, busy, busy
Here's the polar opposite of the Grad Ad (the one titled "Classy Grad Ad") I just reviewed . . .
Arizona, CK, financing, Phoenix, Schwartz
Posted by Les Dewey on August 27, 2008 6:36 AM
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Good use of color
Although some ads use color just to attract attention (expensive and sometimes not very effective), this one does it right. . .
California, financing, Kim, MarinEyes, Novato, San Rafael
Posted by Les Dewey on August 19, 2008 5:59 PM
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Squeaky clean
This ad looks like it's been scrubbed, polished and sanitized. . .
bladeless, financing, Martin, New York, North Shore, Smithtown, Top Doctors, Zweibel
Posted by Les Dewey on August 19, 2008 5:57 PM
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Athletes for testimonials?
In one word, yes. . .
athlete, CustomVue, financing, Moadel, New York, Testimonial, VISX
Posted by Les Dewey on August 12, 2008 5:54 PM
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A rock solid guarantee
Boothe Eye Care continues to come up with creative ad concepts. . .
boothe, Crystalens, Dallas, financing, guarantee, Intralasik, ReSTOR, ReZoom
Posted by Les Dewey on August 6, 2008 3:01 AM
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Your vote has been counted
Nice concept for talking about their Consumers' Choice Award. . .
Boothe Laser Center, Dallas, financing, Intralasik
Posted by Les Dewey on July 25, 2008 3:00 AM
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Still cold I guess
To be honest, I'm not sure when this ad ran, but it does talk about tax refunds so I'm guessing it was in the Spring. . .
Butryn, financing, Lintz, Michigan, Northern Vision, tax refund, Traverse City
Posted by Les Dewey on July 24, 2008 2:49 AM
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Excellent copy
Unfortunately, well-written copy is a rarity in Lasik adverising. . .
financing, Joffe, Minneapolis, Minnesota, Whiting
Posted by Les Dewey on July 23, 2008 2:42 AM
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Lifestyle visual doesn't say much
I like nice graphics, but they should relate to copy. . .
Charleston, financing, Mt. Pleasant, O'Day, South Carolina, wavefront
Posted by Les Dewey on July 21, 2008 2:24 AM
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Another good 60-second spot
This spot follows the same announcer/testimonial format as the review titled "The 60-second difference". . .
Associated Eye Care, financing, Minneapolis, St. Paul, Testimonial, Twin Cities
Posted by Les Dewey on July 16, 2008 3:34 AM
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A popular photo
The photo in this ad is being used all over the place, but most of the time without an appropriate headline. . .
financing, Ft. Worth, Hu, Hurst, iLasik, Ranelle, texas, Texas eye
Posted by Les Dewey on July 16, 2008 3:05 AM
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The 60-second difference
Another 30 seconds makes a big difference in what you can say. . .
Associated Eye Care, financing, Minneapolis, St. Paul, Twin Cities
Posted by Les Dewey on July 15, 2008 3:41 AM
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Team approach is good idea, but...
I like promoting a team approach to refractive surgery, but this headline needs to be backed up with supporting copy. . .
arlington, dallas, financing, intralasik, Kleiman Evangelista Eye Center
Posted by Les Dewey on July 10, 2008 7:33 AM
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Taking aim at Crystalens
It's pretty unusual and generally not a good idea to directly criticize the competition. . .
boothe, crystalens, dallas, financing, ReSTOR, ReZoom, texas
Posted by Les Dewey on July 8, 2008 8:54 PM
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Are you selling Crystalens or better vision?
Selling the sizzle and not the steak is still good advice...
California, cataracts, crystalens, Feinerman, financing, Newport Beach
Posted by Les Dewey on July 1, 2008 7:38 AM
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America's Top Ophthalmologists
That's what the ad says. Not among America's top ophthalmologists, but America's TOP ophthalmologists...
california, custom lasik, financing, Global Laser Vision, Huntinton Beach, Lakhani, Yaghouti
Posted by Les Dewey on June 30, 2008 10:56 AM
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Messy graphics
I think the idea was good, but too many different photos behind "LASIK" banner messed things up....
Dayton, financing, Ohio, seminar, stahl
Posted by Les Dewey on June 27, 2008 7:09 AM
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Simple, to the point, single-focus
Ads that focus on one key benefit can be very effective. This one is....
Campus, financing, Hamilton, New Jersey
Posted by Les Dewey on June 24, 2008 10:14 AM
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I don't like "renowned"
Some words just turn me off. This is one of them...
Colorado, financing, Glenwood Springs, Grand Junction, seminar, Spivack
Posted by Les Dewey on June 24, 2008 7:12 AM
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Better Night Vision Approach
This headline raises the night vision question....
allegretto, financing, Hoopes Vision, intralase, utah
Posted by Les Dewey on June 4, 2008 9:42 AM
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FREE is Always Good
Although we're not talking about free Lasik here, the word "free" will still bring attention to this ad...
blade-free, custom lasik, financing, illinois, intralase, Oak Brook, Sloane
Posted by Les Dewey on June 3, 2008 11:13 PM
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Great Headline!
Those practices that believe "price" advertising is the only way to go, will get smacked in the face by this ad...
california, financing, imperia, Oregon, seminar
Posted by Les Dewey on June 3, 2008 9:26 AM
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Sometimes long copy works
If you read my comments often, you know I'm usually a proponent of short copy, but....
Connecticut, financing, LasikPlus, Salierno
Posted by Les Dewey on March 5, 2008 7:18 PM
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Busy Background Detracts
See how difficult it is to read "0 payments for 1 full year?"
blade-free, CustomVue, financing, Intralasik, Oregon, Teplick
Posted by Keith Mattila on June 1, 2007 7:09 PM
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Attractive ad - BUT
This ad is professionally designed and projects a nice image of the practice, but the message may not hit home...
blade free, cataracts, financing, intralasik, omaha
Posted by Keith Mattila on April 10, 2007 8:27 PM
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This one's okay
Not great, but okay...
Posted by Keith Mattila on February 5, 2007 9:17 PM