Refractive AdWatch


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    Another good 60-second spot

    This spot follows the same announcer/testimonial format as the review titled "The 60-second difference". . .

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    Associated Eye Care, financing, Minneapolis, St. Paul, Testimonial, Twin Cities

    By Les Dewey on July 16, 2008


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    The 60-second difference

    Another 30 seconds makes a big difference in what you can say. . .

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    Associated Eye Care, financing, Minneapolis, St. Paul, Twin Cities

    By Les Dewey on July 15, 2008


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    Good copy, well-produced

    Good radio requires a different writing style than print. . .

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    Associated Eye Care, Minneapolis, Minnesota, St. Paul, Twin Cities

    By Les Dewey on July 14, 2008


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    A friendly message

    The announcer or talent's voice plays a large role in the effectiveness of a radio spot...

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    By Keith Mattila on September 21, 2006


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    60 second vs 30 second radio

    Are 60-second spots worth the little extra cost?....

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    By Keith Mattila on July 1, 2005


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    It's Tiger Himself!

    Celebrity endorsements can be great if you have the right celebrity...

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    By Keith Mattila on June 13, 2005


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    A little nervous

    TLC does a good job with Tiger Woods in their radio spots...

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    By Keith Mattila on June 8, 2005


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