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Another good 60-second spot
This spot follows the same announcer/testimonial format as the review titled "The 60-second difference". . .
Associated Eye Care, financing, Minneapolis, St. Paul, Testimonial, Twin Cities
By Les Dewey on July 16, 2008
The 60-second difference
Another 30 seconds makes a big difference in what you can say. . .
Associated Eye Care, financing, Minneapolis, St. Paul, Twin Cities
By Les Dewey on July 15, 2008
Good copy, well-produced
Good radio requires a different writing style than print. . .
Associated Eye Care, Minneapolis, Minnesota, St. Paul, Twin Cities
By Les Dewey on July 14, 2008
A friendly message
The announcer or talent's voice plays a large role in the effectiveness of a radio spot...
By Keith Mattila on September 21, 2006
60 second vs 30 second radio
Are 60-second spots worth the little extra cost?....
By Keith Mattila on July 1, 2005
It's Tiger Himself!
Celebrity endorsements can be great if you have the right celebrity...
By Keith Mattila on June 13, 2005
A little nervous
TLC does a good job with Tiger Woods in their radio spots...
By Keith Mattila on June 8, 2005
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